StoryPulse™ Treatment Assessor

How hard will your treatment work?

Paste your treatment, script or brief, or upload the PDF, before a frame is shot. We run it through the Casual Creative Model, the framework we built from hundreds of award-winning B2B films and forty-plus principles of behavioural science. Most documents come back with an honest, scored read in minutes, while there is still time to change the film.

Scored 1–10 on each, with the line in the document that earned the score.

Submit a treatment or brief.

Paste the text, or upload a PDF or Word file. Either way we need your work email address, and the assessment lands there as a short, scored report with the changes we would make.

At least 350 characters. Long documents are fine.
Paste at least a few paragraphs. Fragments are not enough to assess honestly.
Tell us whose treatment this is.
Pick the closest fit. We score the treatment against its job.
Add your name so we know who to write to.
Add a valid email address. The assessment is delivered there.
Something went wrong sending your treatment. Try again, or email us at hello@casualfilms.com with the document.

We use your details to run the assessment and send you the results, and we may follow up once about it. Let us know if you don’t want to be contacted again. Privacy policy.

Your treatment is in the queue.

The assessment is running now. Most reports land at within minutes; the occasional document takes a little longer. This is what arrives:

  • An overall verdict on how hard the planned film will work for its objective
  • Who the film is really for, and whether it will shift what they think, feel or do
  • Scores for Clear, Unexpected, Believable and Emotive, each tied to a line in the document
  • The single change we believe would improve it most

The full teardown covers narrative structure, behavioural-science principles engaged and missing, and a prediction of audience immersion. If you want to go through it together, reply to the email and we will set up a call.